Task:
To encourage loyal (and new) consumers to enjoy a bowl of Kellogg's Crunchy Nut Corn Flakes in the evening time. Convince you audience that KCNC are an ideal evening snack by playing on its irresistible qualities. Solution will be part of the 'The trouble is it tastes too good' campaign.
Target:
Loyal and new consumers of any age.
Proposition:
Kellogg's Crunchy Nut Cornflakes. The trouble is they taste too good.
THE CREATIVE SOLUTION
Note:
The paragraph beginning "But these days," can be removed to reduce the ad to a 30 second time slot.
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