Task:
Create an unconventional brand campaign for The Body Shop to reinstate its position as the original pioneer of ethical beauty.
Target:
Women and men of all ages who deserve quality from their beauty products. Those whop currently buy beauty products from cheaper sources or buy products that are not natural nor have ethically sourced ingredients.
Tone of Voice:
Look to embrace a more opinionated tone of voice from The Body Shop's past rather than the safe and inclusive point of view of recent years. Maverick, honest, cheeky, challenging, unique.
THE CREATIVE SOLUTION
No comments:
Post a Comment