Advertising - Connemara Pony World Show (A3/A4 Poster)

THE BRIEF

Task:
Develop an A3 and A4 poster to be posted online and hung in equestrian venues across Ireland to make Connemara pony owners aware of the show and to encourage them to enter their pony in the show. The posters should also entice spectators to come to the show for the day to experience the atmosphere and appreciate our native pony breed.


The idea was to be inspired by a photoshoot that was won by a specific pony after an online social media (Facebook) competition.


Target:
Connemara pony breeders and owners, horse-lovers and the general public.

THE CREATIVE SOLUTION


The original idea with the concept "The Lord of the Show Rings"; inspired by the extremely popular trilogy of books and films "The Lord of the Rings" by JRR Tolkien,  was emailed to the organiser of the show. The organiser liked the concept and decided it would be used to advertise the show online and in a physical poster form in equestrian centres and shops across Ireland.

Original Concept and Mock-Up:

Final Ad:

The ad can be viewed on the shows Facebook at http://www.facebook.com/ConnemaraPonyWorld and on their official website at http://blog.connemaraponyworld.com/2011/04/new-identity-for-connemara-pony-world.html.

Advertising - IKEA (Press, Publication Inserts & Online Micro-site)

THE BRIEF

Task:
Inspire a wave of boundless change in peoples' homes by promoting the new IKEA catalogue.

Target:
People whose homes are in need of a change, big or small.

THE CREATIVE SOLUTION

The following 4 creations are examples of publication inserts 

used to complement the press campaign and act as something of collector's item for IKEA fans:

The following is an example of the backside of the publication inserts:

As you can see, the back of the insert invites consumers to create their own IKEA secrets and post them on a new online IKEA micro-site called 'IKEA Secrets'. On this micro-site consumers will be able to browse other peoples' IKEA related secrets as well as post their own. The microsite will be updated twice weekly with consumers' secrets and serve as a reason for consumers to return to the site on a continual basis. The micro-site act as a special platform for IKEA to target consumers with specific products related to the products consumers feature in their secrets e.g. wardrobes etc.

Advertising - lastminute.com (Ambient)

THE BRIEF

Task:
Use ambient media to connect lastminute.com to people's spontaneous use of their free time.

Target:
Adults looking for an alternative holiday, getaway or recreational experience.

Proposition:
Communicate the message to do more good stuff at lastminute.com.

THE CREATIVE SOLUTION

 Toilet cubicle 360' display.

Toilet cubicle 360' display.

Elevator floor sticker.

Elevator floor sticker.

Novelty toilet paper to be used in a variety of public toilets 

located in shopping malls, exhibition centres, restaurants etc.

Advertising - Peugeot (Press)

THE BRIEF

Task:
Promote the new Peugeot 308HDi as the 'green' option for car buyers due to its superior fuel efficiency.

Target:
Those people who are conscious of the environment looking to purchase a new fuel efficient car.

Proposition:
It holds the world record for the lowest fuel consumption of a production car.


THE CREATIVE SOLUTION

Advertising - Kellogg's (90"/30" Radio)

THE BRIEF

Task:
To encourage loyal (and new) consumers to enjoy a bowl of Kellogg's Crunchy Nut Corn Flakes in the evening time. Convince you audience that KCNC are an ideal evening snack by playing on its irresistible qualities. Solution will be part of the 'The trouble is it tastes too good' campaign.

Target:
Loyal and new consumers of any age.

Proposition: 
Kellogg's Crunchy Nut Cornflakes. The trouble is they taste too good.

THE CREATIVE SOLUTION


Note:
The paragraph beginning "But these days," can be removed to reduce the ad to a 30 second time slot.

Advertising - Sony (30 " TV)

THE BRIEF

Task:
Inspire individuals to discover their 'Third Place' as part of 'The Third Place' campaign through the Playstation 3.

Target:
Individuals inspired by the power of gaming.

THE CREATIVE SOLUTION

Advertising - Waterstone's (Press)

THE BRIEF

Task:
To encourage those (especially lapsed males) aged between 18 and 24 to read a good book.

Target:
Young people and particularly young males aged between 18 and 24 years.

THE CREATIVE SOLUTION