Task:
Use ambient media to connect lastminute.com to people's spontaneous use of their free time.
Target:
Adults looking for an alternative holiday, getaway or recreational experience.
Proposition:
Communicate the message to do more good stuff at lastminute.com.
THE CREATIVE SOLUTION
Toilet cubicle 360' display.
Toilet cubicle 360' display.
Elevator floor sticker.
Elevator floor sticker.
Novelty toilet paper to be used in a variety of public toilets
located in shopping malls, exhibition centres, restaurants etc.
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